Tuesday, January 26, 2010

Mediums

GPS-Global Positioning System


Content * Electronic Maps, directions, can search point of interest

Message (Positive) +Less time planning trips + Convinience/Saves time + Explore new places (negatives) -reliance on the technology -demeans personal sense of direction

TIVo-digital recorder

Content* television, recording system, rewind, pause, and fastforward live television, memory system-records other shows and channels based on previous preferance how frequently certain channels/shows are watched

Message (positive) +convinience +saves time (no commercials) +instant gratification +discover new shows similar in taste

(negative) -no commercials> advertisements aren't reaching as many people-causing viewers to become increasingly impatient

Pandora Radio-personalized internet radio

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