Content * Electronic Maps, directions, can search point of interest
Message (Positive) +Less time planning trips + Convinience/Saves time + Explore new places (negatives) -reliance on the technology -demeans personal sense of direction
TIVo-digital recorder
Content* television, recording system, rewind, pause, and fastforward live television, memory system-records other shows and channels based on previous preferance how frequently certain channels/shows are watched
Message (positive) +convinience +saves time (no commercials) +instant gratification +discover new shows similar in taste
(negative) -no commercials> advertisements aren't reaching as many people-causing viewers to become increasingly impatient
Pandora Radio-personalized internet radio
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